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A psychologist is designing a scale to measure attitudes toward changing the blood-alcohol level that defines drunk driving. She has a series of items related to drinking and driving and wants respondents to answer each on a scale ranging from Strongly Disagree to Strongly Agree. What type of questions are used in this survey?

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Question Options:

a. modified multiple choice

b. Likert scale

c. Cronbach scale

d. item ranking scale

Answer: LIKERT SCALE.

Explanation: Likert scale is a psychometric scale used in questionnaires that allows respondents to specify their level of agreement or disagreement on a symmetric scale.  Likert scale is typically a five, seven, or nine-point agreement scale used to measure respondents' agreement with a variety of statements.

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